Barclays

client_Barclays

Barclays

Barclays approached HUMAN to help them tell the story of their Social Investment Facility. As pioneers in using business to create change, Barclays wanted to ensure the film was not categorized as a CSR or philanthropy film. Instead, this film was about the power of their business doing good in the world while still seeing a profit. HUMAN strategized with Barclays using our Narrative Design™ process to turn the Social Innovation Facility’s work into a story, threading characters from Uganda, New Jersey and London together, to show the impact possible when a global investment bank uses their resources to do good business for the good of society.

+ Credits

Written and Directed by

Jonathan Olinger

Co-Director

Ricky Norris

Cinematography by

Ricky Norris

Jonathan Olinger

Produced by

Juliana Schatz

Hannah Roodman